STARTING A BUSINESS IN AFRICA
Your Comprehensive Guide to Launching a Flourishing Venture
Course Objectives
- Designed specifically for the African entrepreneur. Built with your challenges in mind: limited access to capital, market complexity, inconsistent infrastructure, and regulatory hurdles. This is real support for real founders building in Africa.
- Taught by proven business leaders.
- Real-world African case studies and success stories. Learn from founders who cracked their markets.
- Affordable pricing with lifetime access.
- Learn at your own pace, from anywhere in the world.
- Access to a growing network of entrepreneurs learning with you.
Why This Course
- Designed specifically for African founders and business professionals.
- Taught by proven business leaders with experience in marketing, sales, and communications at top organisations.
- Easy-to-apply strategies
- Access a comprehensive array of premium resources, e-books.
- Access to a supportive community of fellow entrepreneurs.
- Lifetime access and learning at your own pace
- Affordable pricing
This course gives you practical, tried-and-tested strategies that have worked for African brands. Whether you’re a solopreneur or have a growing team, these lessons are customised to help you succeed. Enrol today and equip yourself with marketing and sales skills that drive measurable business results.
If you’re ready to stop guessing and start building with clarity, this course will give you the blueprint to do it right, from Day One.
Course Overview
Are you still unsure and still asking, what does it take to launch a product that sells? What kind of funding can I access and where do I even find it? How do I position my brand and grow it without wasting time and money? The Starting a Business in Africa course gives you those answers. Taught by some of Africa’s most successful entrepreneurs, investors, and operators — people who’ve built companies that serve millions across the continent and packaged their strategies into this course that helps you register, launch, and grow a real business, backed by local context.
Whether you’re a first-time entrepreneur or a CEO who’s stuck in the chaos of running a business without systems, this course will transform your mindset and give you structure, tools, and a plan that works in Africa.
Key Benefits
- Get the clarity to launch your business the right way, legally, confidently, and without second-guessing every move.
- Say goodbye to idea anxiety. Discover business ideas that align with your strengths and the market, so you can build boldly, not blindly.
- Get the peace of mind and the kind of confidence that comes from knowing your business is protected. Learn how to secure your name, your assets, and your content.
- Walk away with a clear and structured business plan and model that guides your decisions and attracts partners, clients, or investors.
- Learn how to raise money through grants, loans, bootstrapping or investors. Access tools that simplify the funding process and help you get the support you need.
- Set up simple systems that keep your business running so you can focus on growth without burning out. Set up operations, tools, and systems to help you scale sustainably
- Understand tax laws, IP protection, compliance, and how to protect your business
- Build a brand that creates clear, confident, and compelling messaging. One that your audience trusts, connects with, resonates with and remembers. Launch campaigns that sell
- Learn from real-life African startup case studies
- Get the clarity to launch your business the right way, legally, confidently, and without second-guessing every move.
What You’ll Learn: Module Breakdown
Module 1: Introduction to Entrepreneurship in Africa
Understand the diverse business ecosystem across the continent, spot opportunities in local economies, and explore cultural and societal dynamics that influence success.
Module 2: Business Ideation & Concept Development
Learn how to brainstorm viable business ideas, conduct feasibility studies, and validate your concepts using customer discovery tools and real-world insight.
Module 3: Legal and Regulatory Considerations
Navigate the complexities of business registration, licensing, taxation, and intellectual property rights across various African regions.
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Module 4: Developing a Business Plan
Craft a solid business plan including vision, mission, financial projections, and go-to-market strategy. Includes access to business planning templates and guides.
Module 5: Funding Strategies and Investment Landscape
Explore funding options: loans, venture capital, grants, and bootstrapping. Learn how to craft effective pitch decks and negotiate with investors.
Module 6: Marketing & Branding Strategies
Build a strong brand identity. Learn the principles of storytelling, digital marketing, and customer acquisition in the African market.
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Module 7: Operations and Scalability
Design systems and tools for efficient business operations. Learn how to manage supply chains, people, and growth infrastructure.
Module 8: Case Studies and Success Stories
Analyse real African business case studies, both wins and failures. Learn from others’ experiences to optimise your strategies.
Bonus Modules
Bonus 1: The Business of Being a CEO – with Familusi Akin Babajide
Learn the true role of a CEO: strategy, leadership, systems, people, and culture. Learn how to lead your company and not just work in it.
Bonus 2: Monetising Your Passion – with Adaora Mbelu
Turn what you love into a real, scalable business. Learn the psychology of purpose-driven entrepreneurship and how to price your value. You will explore how to identify your passion, develop a business plan, and choose the right monetisation strategy. Understanding your unique selling point.
Bonus 3: The Power of Social Currency – with Debola Williams
Learn how to build powerful, strategic relationships and grow your influence as an entrepreneur. How to communicate effectively and be a giver, and how to value others to build a fulfilling network. How social currency applies to both individuals and brands.
Bonus 4: Understanding Market Dynamics – with Dr Ola Brown
Learn how to conduct market research and competitive analysis and understand customer behaviour, market need and trend prediction — crucial for launching products that work in Africa. Understand how other brands are playing in your space? What other options are available. Barriers to entry and non-market strategy
Bonus 5: Financing Your Business – with Dr Tayo Oyedeji
Learn practical methods for estimating startup costs, accessing loans, leveraging crowdfunding, and positioning for investment. Step-by-step guide to getting funding as a private business
Bonus 6: Scaling Your Business – with Shukri Toefy
Learn how to build systems, scale your team, manage expansion, and grow without burnout. Know when to scale and how to scale. Managing growth at scale. Strategies for success.
Learning Outcomes
By the end of this course, you will know how to structure, register, and legally protect your business, have a validated idea, clear business model, and go-to-market plan, be able to attract customers, raise funding, and manage operations; possess the tools, templates, and mindset to scale across borders
Meet the Instructors
Familusi Akin Babajide
Familusi Akin Babajide is the Founder and Executive Director in Africa for Under 40 CEOs, a community of young African business leaders tasked with empowering the next generation of business leaders. FAB, as he is fondly called, is an award-winning serial entrepreneur, investor and Group CEO at The FAB Group, a Pan-African firm with business interests in Media, Hospitality and Fashion. He is passionate about developing ideas into substantial life-impacting products and equally driven by building businesses and people. FAB teaches entrepreneurial leadership, legal compliance, and African business systems.
Dr Ola Brown
She entered aviation medicine to address urgent care needs and then built West Africa’s first air ambulance service, serving 45 countries with over 15,000 missions. Now, as a pioneer in healthcare investment, she manages a $ 400 M+ portfolio across infrastructure, healthtech, and fintech. A recipient of national honours (MFR) and distinguished as a 40 Under 40 asset manager, she brings macroeconomic strategy and scaling know-how to your business journey.
Flying Doctors Healthcare Investment Company (now HealthCap Africa)
Dr Tayo Oyedeji
With 20+ years in finance and a track record of delivering high-yield returns through structured funding strategies. He’s a seasoned expert in building investor-grade models and helping businesses secure and deploy capital effectively across Africa., Dr. Oyedeji helps founders speak the language of investors. From global consulting to startup funding, he’ll teach you how to raise smart capital, make confident financial decisions, and grow without losing control.
Co-founder, Bravewood Investments
Debola Williams
Called “the man with the golden touch”, Adebola delivered strategic media campaigns to a continent-wide audience. He built Africa's largest youth media portfolio and led narrative strategies in national elections, helping mobilise millions. In his modules, he teaches influence building and networking.
Co-founder & CEO, RED Media Africa
Adaora Mbelu
Adaora Mbelu is a Bright Light, Dream Interpreter, and Purpose Driver. She is the founder of Lumination Global Network, an organisation on a mission to empower individuals and organisations to live a life of purpose. As a brand developer, Adaora is co-founder at Dream-terpreters Inc, a brand consultancy company that has worked with brands such as Google, Guinness, Johnny Walker, Microsoft, PepsiCo, Access Bank, and Union Bank, among others. As author of This Thing Called Purpose and event lead for projects like Nigerian Idol and UN conferences, she teaches you how to connect with customers on a deeply emotional level and monetise your passion with purpose-driven clarity.
Shukri Toefy
Shukri holds a degree in Law and Politics from the University of Cape Town and is an Entrepreneurship Expert at Saïd Business School, University of Oxford. He is an entrepreneur, investor, strategic advisor, speaker, film producer and board director. Shukri is a Special Advisor and Ambassador to the G20 World Policy Forum. He has chosen to sit on a carefully curated list of boards and is chairman of Southfields and Fortified Group. He is also a guest lecturer at a number of universities around the world. Shukri’s most current focus is his ability to inspire business leaders around the world, culminating in an overriding imperative: shape a new global landscape and create impact that reaches inwards but extends far beyond.
Course Format and Features
COURSE FORMAT
Fully online, self-paced learning environment. All modules include video lessons, worksheets, and implementation tools.
COURSE FEATURES
✓ Lifetime access to course content
✓ Downloadable templates and toolkits
✓ Access to private entrepreneur community
✓ Certificate of completion from Under 40 CEOs
✓ Bonus masterclasses and e-books
✓ Business registration guides for all 54 African countries
PRICING AND ENROLLMENT
ENROLLMENT FEE:
Price: ₦ 250, 000
₦100,000 (Limited-Time 90% Discount)
Includes lifetime access, 14 full modules, bonus sessions, downloadable tools, templates, community access, and certification.
Testimonial
Bayo Moses – Founder at Notchpoint Agency
I took the “Starting a Business in Africa Course” and enjoyed every module. I had been struggling to break even in my media company for years. But while watching, I had an idea for a passive income strategy. I drafted the entire business plan, took the first steps, and landed a first gig worth 8 figures. This idea has not only saved my business in terms of capital, but it has also stabilised my quarterly income. I highly recommend this course to every entrepreneur and business owner out there.
Boluwatife Ashimolowo
CEO, Angels Radar
When I found the course, I only planned to scroll through till the end just to fulfil all righteousness, but after I saw a key point in the first module, I knew I had to finish not for anyone but myself. A moment after I finished, I got inspired to start a side startup, which is now turning out to successfully launch even before my main startup.
David Agboola
CEO, CITILITE Media Solutions
I learnt a lot from the modules, but I think the best was from the CEO of Red Media, Adebola Williams, on how to connect with like minds and retain those connections. I found that very valuable, and I can’t wait for the next course.
Elizabeth Omoworare
3G optimisation specialist
This course explained a lot for starting entrepreneurs who want to go far and conquer a certain field or industry. Shedding light on topics and areas of interest that entrepreneurs starting out ordinarily wouldn’t have thought of, but I was able to figure them all out.
Effort Osayogie
– Serial Entrepreneur
Through this course, I’ve gotten lots of things from the core structures of business to the anatomy of a CEO.
READY TO START YOUR BUSINESS?
Click the “Start Course” button below to begin your journey from dream to execution.
Have questions?
Our support team is here to help. Contact us at learninghub@under40ceos.com.